It’s Time For Sushi Time

Posted on April 15, 2008


The secret to owning a successful sushi restaurant involves finding distinctive ways of preparing and presenting the fish and creating a social experience where customers can enjoy good conversation along with a spicy tuna roll.

Sushi Time, located in the D’Andrea Marketplace shopping center in Sparks, is a popular gathering place where people have returned to eat sushi for more than four years.

Restaurant owners Allen Tam and Kay Wong both have extensive experience in the food and beverage industry. They have a simple philosophy for maintaining the success of their restaurant.

“I’m not the boss — the customer is,” Tam said. “Even when we are busy, it is important to make a first impression by greeting each customer. We try to treat each customer the way we would want to be treated in a restaurant.”

The restaurant attracts diverse patrons, ranging from families with young children and high school students stopping in for lunch to an older, more professional crowd in the evenings.

Tam said the restaurant’s dark blue walls and ceiling create an impression of being outdoors and of relaxation. The music is kept at a volume that allows customers to enjoy it without interrupting their conversations.

He said they work hard to ensure their fish always is fresh, and they hire only experienced sushi chefs.“We are always trying new and creative types of sushi,” Tam said. “We want to be ahead of other restaurants, not the survivor.”In addition to traditional favorites such as the spicy tuna and crab rolls, the restaurant offers 58 specialty items, which is another reason the restaurant has become so popular, Tam said.

“People come in just for items on our specialty menu.”

Some of the popular specialty rolls include Renee chips, deep-fried seaweed chips with crystal shrimp, hamachi, hot sauce and seared tuna; the Poison Roll, deep-fried shrimp and unagi sauce; and the Lemon Drop made with crystal shrimp, kani, lemon and cream cheese.
Full article by: Anna-Marie Hoppe

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